History and culture

The Snug piercing driven primarily by fashion aspects in western culture, where it established itself, especially during the 1990s in addition to the Tragus, Rook, Conch, Daith and helix piercing as rare variant of the ear hole.

The name was the piercing loud bmezine the mid-1990s by Caitlin Theobald given, the partner of the then owner of the fashion brand Snug Industries.